Master everything from sourdough recipes and techniques to marketing and business strategy.
Over 20 hours of exclusive videos and documentation featuring business strategy, recipes, training, interviews, and more.
Modules — Business Strategy
Home to Commercial
Understand the best ways to scale sustainably from home baking to commercial bread production.
Sales Tactics
Learn the core strategies and tactics for profitable sourdough and generating more revenue.
Bakery Operations
Explore the processes, procedures, equipment, and staffing requirements of commercial baking.
Brand Marketing
An in-depth study on building your brand, and mastering marketing
Recipes — Sourdough Formulas
Country Sourdough
The base dough formula for any sourdough enterprise.
Sandwich Bread
A softer more approachable sourdough loaf.
Croissant Dough
The core dough for any sourdough pastry program.
English Muffins
A versatile classic with a sourdough twist.
Training — Artisan Techniques
Lamination
Hand lamination for honeycomb pastries.
Starter
Build and maintain a strong sourdough starter.
Shaping
Proper shaping technique for optimal rise.
Proofing
Gain a deep understanding of sourdough fermentation.
Interviews — Expert Insights
German vs US Bakeries
Sat Karam and Jon engage in a conversation about the differences between German and US bakeries.
Personal Life Impact
Amanda and Jon talk about starting a bakery and the impact it had on their personal lives.
Employees & Management
Logan and Jon dive into the inner workings of employee operations at Proof Bread.
Software Systems
Jon and Michael discuss the software side of the business.
Ready to grow your sourdough business?
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