Follow the Proof Playbook
Fast-track your bakery. Learn the secrets, avoid the mistakes, and turn your baking into a real business.
Training
Hands-on step-by-step guidance.
Recipes
Follow our exact sourdough formulas.
Strategy
Scale from home to commercial & beyond.
Explore the Courses
Sourdough Baker Bootcamp is your jumpstart into the business of sourdough baking. This entry-level course video series is designed for beginners who are ready to turn their passion into a plan. You’ll get a curated collection of essential lessons pulled straight from our full course including a sourdough recipe, marketing basics, workflow tips, and real-world bakery insights. It’s the perfect place to start if you’re serious about baking for a living but not ready for the full course yet.
Learn how to build a successful bakery business around sourdough croissants. While most people associate sourdough with bread, pastries have been the lifeblood of Proof since day one, generating the sales needed to sustain and grow the bakery. We’ll teach you how to master this artisan product, streamline production, price it profitably, and bring it to market successfully. This is a great mini course if you’re already comfortable with bread and are ready to enter the world of sourdough pastry.
Get full access to our ever growing collection of exclusive video recipes, modules, interviews, tutorials, and more. Insights and lessons you won't find anywhere else. Fast-track your bakery. Learn the secrets, avoid the mistakes, and turn your baking into a real business. All past and future content is included for the one price. Over 30 hours of exclusive videos and documentation featuring everything we've learned along our journey.
“This course is an incredible gift. After 30 years of baking, it opened my eyes to what I’d been missing. Jon’s storytelling is raw and authentic, and the series deepened my understanding of sourdough while inspiring me to share it with others. If you value tradition and community, this is for you.”
— Glen Roadknight
“Taking the MDB course was the best investment we’ve made. It gave us clarity, structure, and the confidence to grow. We went from one market a week to three, added pastries, and are now opening our first commercial space. My only regret is not doing it sooner!”
- GrainRoot
"This course has been a blessing! I listen while driving and practice when I’m home. I’ve started adapting the formulas to traditional Puerto Rican breads, and people love it, especially the mallorcas. I’m even making Cuban bread for a friend’s new café. It’s opened up a whole new world for me and my community in Orlando.”
- Jovan Hernández
“The biggest thing MDB taught me is that people don’t just buy bread, they buy you. As a disabled veteran baking out of a log cabin in rural Ohio, I learned how to share my story in a way that really connects. That shift helped me build local partnerships and a loyal following. MDB gave me the confidence to promote myself authentically, and it changed everything.”
- Brad Ferda
Grow your sourdough bakery with expert guidance
Now with over 30+ hours of exclusive content featuring: recipes, tutorials, business plans, marketing strategies, expert interviews, and more.